first breath, prevent smoking exposure
The Mission: Providing a tool to help pregnant women to avoid smoking
Smoking is harmful to health. And the danger is doubled during pregnancy as the smoke may also harm the health of the baby on the way. The request was to build an application that would help pregnant women whose partners smoke to avoid exposure to the harmful smoke as much as possible.
The challenge in building such an application was finding the key to encouraging motivation for change without harming the relationship in this sacred period of pregnancy
Graphic design: Limor Caspi
The application is divided separately for each parent, as both of them need to take active steps towards the goal.
Customizing the design and process for each gender and boosting each parent's motivation using their own perspective were the primary UX challenges in this project.
